Grow, cook and eat more healthily and sustainably

what was delivered

GIY choose Threadable to develop a multi-stakeholder platform to enable GIY staff, client organisations and their employees to engage in the GROWCircle Programme - GIY’s Corporate Wellness and Sustainability Programme. GROWCircle is designed to bring the urgent need for sustainable eating into the workplace, for the benefit of employees, companies and the planet.

Key elements of the solution delivered:

• GROWCircle iOS and Android mobile applications
• Custom Content Management System with associated API backend and database
• Admin dashboard to manage clients, teams and define competitive "thematic areas" and challenges
• Client organisation administrator dashboard to onboard and manage employee engagement
• Resilient and scalable AWS Infrastructure with supporting Service Level Agreement
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Client: GIY | Grow It Yourself

Sector: Social Enterprise

When: Since 2020

Services: Multi-stakeholder platform development

Founded in 2008, GIY supports people around the world to live healthier, happier and more sustainable lives by growing some of their own food. GIY's mission is to educate and enable a global movement of food growers whose collective actions will help to rebuild a sustainable food system.

The Problem


of global greenhouse gases come from agriculture


increase in the use of water for food production since the 1960s

The Challenge for GIY

How to engage corporates and their employees

GIY were seeking tools to support their corporate GROWCircle programme - tools that could be used by employees who were working remotely, on-site, or on a hybrid working model - to inspire these employees to make more sustainable food choices at home and in the workplace. In addition to bespoke launch events, monthly webinars and the "GROWBox" (a food growing starter kit), GIY identified a need to engage with users digitally - that would create a shared experience amongst corporate teams.

The Solution

Multi-stakeholder platform, including mobile app

The GROWCircle multi-stakeholder platform includes both a mobile app for client organisation employees, and administration dashboards for both GIY administrative staff and client organisation administrators.

The mobile app provides users with a vast catalogue of tips and tricks, weekly challenges, quizzes, and how-to videos, including sustainable recipes from GIY's award-winning Head Chef. Showcasing the best of the GIY's "veg patch", plus sustainable approaches to meat and dairy, the app challenges are hand-picked for simplicity, taste, and adventure. The app breaks the GIY journey down to simple steps that reward users along their way to live healthier, happier and more sustainable lives.

For GIY administrative staff, the administrative dashboard includes the ability to onboard client organisations, create and edit app "thematic areas", create quizzes and activities (incl. video, text, photos, etc.), generate reports to analyse client engagement, define scoring and difficultly levels of challenges, and review and remove inapporpriate photographic uploads.

For client organisation administrators, the dashboard includes the ability to register their staff members, enable employee challenges & leaderboards, extract usage reports, review inappropriate imagery, and edit and manage profiles.



Client feedback

"Working with the team at Threadable has been great - a pleasure to work with - flexible, collaborative and highly responsive - with professionalism from the start. We're delighted with the results."

Barry Flinn - Director of Communications, GIY

The Results


people were inspired by GIY in 2021 to grow, cook and eat some of their own food

This GIY multi-stakeholder platform, including mobile app, has been successfully deployed to date with companies that include Facebook, Merck, New Ireland and LinkedIn, and is an integral part of the GIY GROWCircle Programme for corporates.  

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