Delivering loyal customers through a subscription-based B2B grocery solution

what was delivered

101 Delivery partnered with Threadable to develop a cloud-based SaaS solution to provide their B2B customers with the ability to place recurring subscription-based orders for their weekly staples - incl. newspapers, groceries and stationery.

Key elements of the solution delivered:

• Admin dashboards to manage an estate of retail partners, including products, categories, pricing and retailer onboarding.
• Dashboards for retailers to organise their daily orders, stock, pick & pack operations and deliveries/pickups.
• Front end interface for consumers to place their orders.
• Backend platform for individual retailers and retailer organisations.
• Resilient and scalable AWS Infrastructure with supporting SLA.

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Client: 101 Delivery

Sector: Retail tech

When: 2020

Services: Multi-stakeholder platform development

What began as a newsagent, 101 Delivery are now the largest independent B2B grocery delivery business in Dublin - supplying weekly staples, such as newspapers, groceries and stationery, to businesses throughout the city.

The Opportunity

68% of engaged online grocery shoppers (those who buy 50% or more online) are interested in grocery subscription buying (Nielsen)

50% of millennials are interested in grocery subscription buying (Nielsen)

The Challenge for 101 Delivery

How to increase customer loyalty, whilst ensuring the financial stabilty of their online propositon

101 Delivery were seeking to address:

  • the customer need for easier ways to purchase their weekly staples
  • the customer desire to support local retailers
  • the challenge of ensuring that the cost of customer-acquisition and servicing an order provides a sufficient margin on the average basket value

The Solution

Multi-stakeholder platform to manage daily orders, stock, pick & pack operations and deliveries & pickups

Designed specifically for local retailers, with the ability to support retailers who are part of a larger chain, the solution includes the following characteristics.

  • Admin dashboards to manage an estate of retail partners, including products, categories, pricing, pick & pack and retailer onboarding.
  • Dashboards for retailers to organise their daily orders, stock, pick/pack operations and deliveries/pickups.
  • Front end interface for customers to place their orders.

Client feedback

Threadable went well beyond our expectations - from the initial idea through to the completion of the solution, they have been a pleasure to work with. And the impact that the solution is having on our business is transformational"

Cliff - Operations Manager, 101 Delivery

The results

4,500 monthly deliveries processed per individual retail outlet

The solution developed by Threadable:

  • significantly increased revenues for 101 Delivery, by allowing them to capture a subscription-based recurring share of their customer's basket of weekly staples
  • has driven 101 Delivery customer loyalty, whilst providing customers with an easier way to support their local retailer
  • has optimised the stock requirements of 101 Delivery, whilst allowing them to plan fulfulment routes well in advance - in turn minimising costs
  • has resulted in deeper connections between 101 Delivery and their local community

#Marketplace

FoodCloud now works with all the major supermarket chains in the UK & Ireland with accompanying operations in Canada, Central Europe and Australia.

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